Goku can't write your sales copy

Something's been bugging me lately.

I keep seeing "copywriters" in my feed...

With anime characters as their profile pictures.

And every time I see it, I cringe harder than watching Naruto.

Look, I get it.

Goku is cool…

Naruto has swagger…

And One Piece is... well, never-ending.

But here's the brutal truth...

Business owners aren't looking to hire Sailor Moon as their copywriter.

(Unless you can actually transform into a magical girl. Then we'll talk.)

Every time I review someone's failed outreach strategy, 

I see the same thing…

"Why aren't businesses responding to my pitches?"

Checks profile

Oh, there's your problem...

You've got Super Saiyan Gohan staring back at potential clients.

Your response rates are probably lower than Yamcha's power level.

And it's not because your copy sucks.

It's because people do business with PEOPLE.

Not avatars…

Not anime characters…

Not your favorite waifu…

Real. Human. Faces.

Even if you somehow land that sales call...

What then?

Turn your camera off and pray they don't ask to see who they're talking to?

Having an anime profile picture cuts your response rate by at least 50%.

(And that's being generous)

It screams, "I'm not confident enough to show my face" 

"I'm probably 15 years old" 

"I've never run a real business"

Look, you can be the biggest anime fan in the world.

Watch every episode.

Buy all the merch.

Name your cat Sasuke.

But when it comes to business...

Show. Your. Face.

Unless you actually look like Goku and your power level is over 9000.

(In that case, ignore everything I just said and let's talk about your training routine.)

To keeping it real, 

- Callan

P.S. Need help with copy that converts? Hit me up and we can talk... 

I promise I look like my profile picture. Mostly.