I fired my copywriter!

Just got off a call that made my coffee go cold…

(And you know how serious things have to be for me to waste good coffee)

Mark, CEO of a 7-figure ecom brand, told me something that sent chills down my spine…

"We just fired our copywriter."

Not because they were bad…

Not because they missed deadlines…

But because…

"ChatGPT is writing better copy than them."

This isn't just about one copywriter losing their gig.

This is about all of us.

While we've been debating whether AI is friend or foe, 

It's been quietly getting its PhD in persuasion.

Remember Terminator? 

When Skynet became self-aware?

Well, Claude and GPT aren't hunting down John Connor...

They're hunting down our jobs.

But here's the plot twist…

This isn't a story about machines replacing humans.

It's about humans who use machines replacing humans who don't.

Let that sink in…

The copywriters who'll survive this aren't the ones running from AI like it's Agent Smith from The Matrix.

They're the ones who've made AI their sidekick.

Their R2-D2…

Their JARVIS…

Their personal army of mini-mes.

While others are writing one email... 

They're testing 10 variations.

While others are brainstorming headlines... 

They're analyzing 100 options.

While others are researching... 

They're synthesizing data from 50 sources.

Nobody wants to admit that a chatbot might write a better hook than them.

But here's the truth…

The real threat isn't AI…

It's our ego…

Our refusal to adapt.

Our "I'm a purist" mentality.

Remember Blockbuster thinking Netflix wasn't a threat? 

How'd that work out?

The future belongs to the hybrids…

The ones who combine human creativity with AI efficiency. 

The ones who use AI as a tool, not a replacement. 

The ones who understand that resistance is futile (sorry, couldn't resist the Star Trek reference).

To calculated evolution, 

- Callan