The secret to staying young

Just got off a client call.

"You look like you're in your twenties..."

"You lack life experience..."

I get this a lot…

I'm actually in my mid-30s.

(Yeah, I can hear your gasps through the screen.)

What's my secret?

My full head of hair?

Nope.

Male pattern baldness is kicking my butt right now…

(Keep that between us though.)

My clear skin?

I've got more spots than a dalmatian having an identity crisis.

Asian genes?

Ok… 

Maybe that helps a little.

But here's the real secret…

I don't let shit get to me.

Sure, I get stressed.

Who doesn't?

Client deadlines pile up…

Campaigns flop…

Hair keeps disappearing…

But here's what I don't do,

I don't blame Mercury being in retrograde.

Don't cry "burnout" every time things get hard.

Don't use "mental health" as a get-out-of-jail-free card.

(Not downplaying real mental health issues - that's different.)

Instead, I own it.

All of it…

Website breaks? 

My fault.

Client unhappy? 

My fault.

Hair falling out? 

Okay, that one's on my grandfather.

But you get the point.

The moment you take responsibility for everything...

Life gets easier.

Because now you're in control.

And when you're in control...

Stress becomes your little bitch.

That's the fountain of youth right there.

Not some $200 face cream.

Or whatever weird shit Gwyneth Paltrow is selling these days.

Just pure, unfiltered ownership of your life.

Try it…

You might not look younger.

But you'll sure as hell feel it.

To eternal youth (or at least looking like it)

- Callan

P.S. Want copy that makes your business look as young and fresh as I apparently do?

Contact me and let's talk about giving your words a facelift.